RESUME

Skills

About me.

 

I have my own PR agency in Cancún, specializing in tourism, restaurants, wines and beverages brands. I work directly with media outlets in order to achieve exposure for the brands that I work with.



Alongside this, I have written about travel and worked as a food critic for a number of magazines.

I am also a qualified chef.

Work.

 

CEO & Founder Hello People PR

​2010 - present

Hello People is a public relations agency with a focus on restaurants, wines and beverages. It’s an independent firm which has been in business for over 3 years and has enjoyed great success.


I have worked with successful restaurants in Mexico City and with important wine brands and distilleries such as: Misiones de Rengo (Chile), Alma Mora (Argentina), Tarapacá (Chile), Pucker Vodka (USA), Brandy Carlos I (Spain) & La Madrilena (distributor).



I have also worked with several health clinics, fashion brands, interior design and technology.



I have developed an excellent relationship with the editors of different media outlets in Mexico. I work across a broad spectrum of topics and media types: lifestyle, travel, gastronomy, health, beauty, fashion, financial, newspapers, radio, etc.


The agency promotes the brands through publications - free of charge, through interesting editorial content and through strategic alliances and contact with key groups.



I also write about travel and work as a food critic.

 

 



- Communication strategies.
- Public Relations.
- Strategic alliances.
- Media.
- Marketing plans.
- Commercial alliances.
- Press conferences.
- Press releases.

- Event planning.

Cooking Teacher: Azúcar Morena

2011

Public Relations
Marketing Communications
Media Relations

Photoshop & Illustrator
Media Planning
Strategic Communications
Press Releases
Advertising
Marketing Management
Market Research
Business Strategy
Creative Solutions
Restaurant Reviews
Team Leadership
New Restaurant Openings
Marketing Strategy
Wine Tasting
Social Promotion
Strategic Planning
Alliance Marketing
Social Skills / Social Media
Cooking / Chef
Photography
Graphic Design
Published Author
Professional Experience
Work Ethic
Travel Photography
Food & Beverage
Customer Service
Press Conferences

Languages

Spanish: Native

Hebrew: 90%

English: 85%

 

2010 - present

2010 - present

International cooking course own cookbook

Public Relations: Queremoscomer.com

2008 - 2010

- Communication strategies.
- Public Relations.
- Strategic alliances.
- Media.
- Press conferences.
- Press releases.
- Editorial contributor (Gourmet & restaurant recommendations)

Public Relations: New Ground Partners

2007 - 2009

Working with brands such as: Montblanc, Canon, Parship.com, Palacio de Hierro, LVMH & Rapsodia.


- Public Relations
- Event planning
- Press releases
- Media

Special Account Executive: Iusacell

2005 - 2007

VIP customer service.

Education.

Bachelor's degree: Marketing and Media Studies. (Averaged: 9.7)

Specializing in Audiovisual Media / Honorable Mention

Professional associate in culinary arts, Cooking and Related Culinary Arts, General, A

Call

Cel: (+521) 55 5287 2552